• Danyol Jaye

Is Bringing Back Our Girls Making America Money?


Social Media has been burning up with pictures of Nigerian girls and Americans sporting their head wraps and signs trying to join the fight for the over 300 young Nigerian girls who were kidnapped and sold; all using the media hashtag, #BringBackOurGirls. Americans are known for bonding together to support national and international dilemmas that remind us all that 1: we live in a country where that’s not necessarily our reality. And 2: that even though we live in America we don’t live in a world where things like this aren’t common. Unfortunately crises like the aforementioned are very real and very much a part of someone’s everyday reality. However has America taken something as noble and honorable as joining this campaign of awareness and call to action as just another ploy to gain notoriety?

Director Ramaa Mosley is under great attack from media users since word has come out claiming the filmmaker is responsible for the hashtag campaign. Seen in several TV appearances she has been promoting her new #BringBackOurGirls Facebook Campaign however, media users are accusing the director of allegedly being able to gain monetarily from this catastrophe. African scholar and author Kimberly C. Ellis has taken to “Black Twitter”, a name given to Black Americans who strongly advocate for Black American and African American issues said to NBC News,

"It's important to honor the voices of Nigerian women and credit this local, grassroots movement…Twitter is a community of call and response,” Ellis says. "It's not about the individual."

Due to the social media tracking tools the hashtag is easily tracked to its first use on April 23, by Ibrahim Abdullahi, a corporate lawyer in Abuja, Nigeria. He, however, credits the phrase to Obiageli Ezekwesili, a former vice president of the World Bank for the Africa region and a senior advisor on Africa Economic Development Policy for the Open Society Foundations, who said those very words in a TV appearance.

I would hope with something as tragic as this that no one would take the opportunity and rape it of its social and international worth, integrity and importance. However, living in Hollymerica, where the more you look like the forefront of a movement, the more success you’re able to gain; milking your fifteen minutes of fame for all it’s worth, it’s a little hard not to think it's possible. No official statement has been made by Mosley, although, I’m sure that social media will be on the prowl for anyone using to take this call to action as a personal money making opportunity. After all, not ALL publicity is good publicity, even in Hollymerica! Right?

**Photo courtesy of ExecutiveSalad.com

#bringbackourgirls #worldnews #nigeria

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